Il Giallo Osteria Brand Design
I was commissioned to design the logo for Il Giallo Osteria & Bar. "Giallo" (pronounced "ja-lo") means "yellow" in Italian, a color that shows up everywhere in Italian life: the golden sun, bright Amalfi lemons, rich olive oil, cornmeal polenta, saffron risotto, yellow tomatoes, Parmigiano rinds, and those glorious egg yolks that make fresh pasta sing. The mark and lettering were built to bottle up that same rustic warmth, vibrancy, and a little Italian sunshine on a plate.
Il Giallo Osteria has been open since 2015 and is still packing tables. I'd like to think the logo had something to do with that. The food probably deserves most of the credit, but I'm not ruling out a supporting role.
