Selvaggio & Figlio. Brand, Packaging.
Selvaggio & Figlio is a brand identity for a small-batch Italian extra virgin olive oil from Puglia, rooted in the idea of wild-grown trees, old varietals, and a family operation with no interest in pretension. The wordmark pairs a flowing pointed pen script for Selvaggio with weighted Roman caps for FIGLIO, using contrast in both form and scale to tell the brand story: wild and cultivated, father and son, expressive and grounded. An olive branch with a single fruit integrates into the final letterform as a quiet visual pun, rewarding a second look without announcing itself. The result is a mark that earns trust before anyone reads the copy.
